You can't defend your castle if the walls surrounding the kingdom are constantly damaged.
#CREATING A LEGO MEDIEVAL ARMY HOW TO#
Both serve as guides for how to build, design and maintain your pillar page or castle. The instructions in the box for building a Lego castle are similar to the Technical SEO elements you must follow when building and designing your pillar pages. One Lego piece might not mean anything by itself, but when connected together, they form something truly great. Not every Lego piece can be the King's crown or the knight's sword, but every Lego piece is still important in their own role. There are several ways to promote and distribute this fresh 10x content. Would it make sense to have your videographer or animator create a quick explainer video about this topic?.Would your subscribers like to read about it in their email inbox?.Now how do we promote and distribute our 10x content? So how are you going to show them your castle? You've written a blog article about the castle and you've written supporting content that leads your audience back to your pillar page. Guess what, they do want to know more about your castle. We do this by distributing our supporting pieces to our audiences and loyal subscribers. To do this, we must think of different ways to promote our castle. The same should be done by companies and marketers, and hopefully getting your customers to do the same. Promoting the Castle, Hazzah!Įvery Lego kingdom's King or Queen touts to others on the school bus about their awesome castle. This could be how quick your horses are, what weapons and armor your knights have, profiles of your townspeople in your kingdom, and why your dragon is the best at defending your castle. These are supporting pieces to your pillar piece, the castle.Īs we write about our pillar page (the castle) we should also write about how our supporting content supports the pillar page content. So you create Lego soldiers that shoot arrows, create more townspeople to trade with your brother's kingdom, and if it comes down to it, you build a dragon to destroy your brother's Lego kingdom.
After each battle when your castle gets damaged, you have to repair it. Each time your older brother sends his Lego soldiers over to attack your castle, you have to defend it.
In your Lego kingdom, your supporting content could include knights, horses, and townspeople you have built. Your 10x content on a pillar webpage is your castle, but you also need supporting content. What else can you Create for your Lego Kingdom?īy following the first point, this means that you get more content created and you get a castle! Hooray! Be strategic about what content gets created and think of different ways to build off the pillar page with supporting content with specific topics. The castle is the main topic you want to write about as your 10x content pillar webpage. Each 10x pillar page should focus on one main topic with supporting pages, each with a more narrow-focus that still supports the main topic. You saw which pieces were the castle walls, which pieces formed the spires, and which pieces created the thrones in the great hall of the castle. If you were like me, you dumped everything out on the dinner table and started organizing each into groups for which part of the castle I needed to build.
#CREATING A LEGO MEDIEVAL ARMY FULL#
You see a box full of Legos and an instruction guide on building a castle. Think back to when you were a kid building Legos. This means adding updates to the webpage in a timely, routine fashion. Keep It Fresh, Prince(ss)įirst and foremost, a 10x pillar page should always have fresh information the searcher is seeking. Developing 10x content is crucial and here are my five tips for creating 10x content. Simply put, 10x content is content that is "10 times better" than the top search results.īut of course, we all want to have content that is 10 times better than the rest.
10x content, especially for pillar webpages, should be the goal for all marketing departments, agencies, companies, etc.
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